2023 Sponsor of the Year, Corinthia Hotel Budapest

At the 27th Annual Burns Supper held on 27 January 2024 at the Corinthia Hotel we were delighted to announce that the 2023 Sponsor of the Year of the Robert Burns International Foundation was Corinthia Hotel Budapest. We caught up with Eric Pere, General Manager, to ask him about the hotel’s connections with charity and the RBIF.

Please tell us a little bit about your company and its mission. How did you get involved in sponsoring the RBIF?

Corinthia Budapest, part of the Corinthia Hotels portfolio, is a historic landmark in the heart of Budapest. Our mission is to provide exceptional hospitality experiences while playing an active role in supporting our local community. We are dedicated to blending tradition with innovation, creating memorable stays for our guests while contributing to the well-being of those around us. Our partnership with the Robert Burns International Foundation stems from a shared commitment to making a difference. The RBIF’s dedication to supporting healthcare and child welfare aligns with our own values. Over the years, we have participated in events and initiatives that raise funds and awareness for their important work, and we take pride in being part of a network that fosters positive change in Hungary‎.

What made you choose our organisation as a sponsorship opportunity? Were there any specific goals or values that aligned with FirstMed’s objectives?

We chose to collaborate with the Robert Burns International Foundation because of its longstanding commitment to improving lives through healthcare and child welfare initiatives. Your organisation’s focus on impactful, community-driven projects aligns seamlessly with our corporate values of care, compassion, and local engagement. Supporting the RBIF allows us to contribute to causes that resonate with our team and guests, ensuring that our sponsorship not only reflects our core values but also delivers tangible benefits to those in need.

As the Sponsor of the Year, what benefits have you gained from your partnership with our organization? 

Being named Sponsor of the Year by the Robert Burns International Foundation has been a tremendous honour and a testament to the meaningful collaboration we share. This partnership has provided us with the opportunity to strengthen community ties, to engage our team and guests, to reinforce our values and also to increase visibility.

Sponsorship often involves a financial commitment. What advice would you give to other companies considering sponsoring similar organizations? 

Partnering with the RBIF is a chance to do something truly meaningful. The foundation’s work in healthcare and child welfare makes a tangible difference, and being part of that is incredibly rewarding. It’s not just about the financial commitment – it’s about investing in our community and showing our values in action.  The benefits, such as enhanced reputation and stronger community ties, often extend far beyond the immediate donation.

Looking ahead, do you have any plans or goals for your continued involvement with our organization or similar sponsorship opportunities? How do you envision our partnership evolving in the future?

We are looking forward to continuing our partnership with the Robert Burns International Foundation in the years ahead. We’re eager to explore new opportunities for collaboration and are excited about the potential to make an even greater, lasting impact together.

Are there any specific projects, initiatives, or causes within our organization that you are particularly passionate about supporting? If so, could you explain why they resonate with you?

The RBIF actively builds partnerships with companies and organizations in Hungary to expand its fundraising efforts, and Corinthia Budapest is proud to be a part of this mission. We are particularly passionate about supporting projects that improve healthcare access and provide assistance to vulnerable children. By contributing to these initiatives, we aim to build a more equitable and nurturing environment for future generations while directly improving individual lives.

How do you measure the success of your sponsorship efforts? Are there any key performance indicators or metrics you focus on to evaluate the impact of your involvement?

Success is reflected in the positive impact created within the community and how closely the partnership aligns with our mission to build meaningful connections. The impact of RBIF’s initiatives, the engagement of our team and guests, and the strengthening of our reputation as a socially responsible organisation are all key indicators. Ultimately, it’s about contributing to lasting and positive change that supports the foundation’s mission and benefits the lives it touches.

Finally, is there anything else you would like to share with our audience about your experience as the Sponsor of the Year or any message you would like to convey to other potential sponsors?

Being recognised as the Sponsor of the Year by the Robert Burns International Foundation is both an honour and a testament to the power of collaboration for a greater cause. To other potential sponsors, I would say this: partnering with the RBIF is more than just an opportunity to give back – it’s a chance to join a compassionate and impactful community.  Your support can drive meaningful change while deepening your connection to the values that matter most.